Аскар Туганбаев - человек из телевизора

В 2013-2014 ГОДАХ В РУНЕТЕ ПРОИЗОЙДЕТ ВЗРЫВ ВИДЕОРЕКЛАМЫ И НАЧНЕТСЯ БИТВА ЗА КОНТЕНТ

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КТА “Телескоп”  №47 (762) от 14 декабря 2011
Маргарита Склярова

Телевизионной социальной сети медиахолдинга “СТС Медиа” “Видеоморе” (videomore.ru) 16 декабря исполнится год. Корреспондент КТА “Телескоп” Маргарита Склярова поинтересовалась у Аскара Туганбаева, директора по развитию интернет-проектов “СТС Медиа”, руководителя проекта “Видеоморе”, каких результатов удалось достичь за прошедший период, оправдались ли ожидания, можно ли сегодня эффективно монетизировать видео в интернете и как много могут заработать в Сети телеканалы и правообладатели. Также он рассказал о том, какие игровые проекты “Видеоморе” готовит для своих пользователей и чего больше всего хотят рекламодатели.

Обновлено 04.09.2012 22:31 Подробнее...
 

The Silence Revolution

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The Silence Revolution

By Askar Tuganbaev, (http://Tuganbaev.ru) - Russian version

Translated from digital concentrate to Russian analog

Good morning, dear students! The title of today’s lecture is “The Evolution of Analog Aero-Oscillatory Speech into Digital Electromagnetic Current and Their Subsequent Integration in the Unified Information Field.”

Young man, what’s that you have on your head? Is that the style these days? I hope you’ll forgive an old man; in my day we didn’t have such things. I continue….

At the dawn of their development, humans did not use any technical means for the exchange of information. Like their ancient ancestors, before the discovery of fire or the construction of any artificial shelter, they utilized what nature provided – primitive biological mechanisms for analog modulation/demodulation. The transmission medium was the air. The reliable transmission distance was 1 to 50 meters, with zero interference-suppression and zero channel security. There were no options for transmission speed, which averaged just 128 bits per second, and, of course, no possibility of full duplex.

 

Обновлено 21.08.2012 19:01 Подробнее...
 

Hypercontext & Reality Operating System (ROS)

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Hypercontext: A forecast of key trends in the evolution of online services for 2020–2030

Author: Askar Tuganbaev, media expert, 27 October 2013, Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript

Русская версия

Introduction

Over the past 20 years, the principal commercial task of the Internet (and of other media as well) has been to identify user preferences and generate offline product sales using refined media targeting and contextual advertising. The Internet was used to construct user profiles based on online media usage, communications, and searches. The resulting sociodemographic data was used, together with identified interests, by online and offline commercial entities to drive users to sales channels and generate sales volume.

It is logical to suppose that evolution of the online medium as a commercial engine will continue because it successfully generates sales for each user. This requires a more precise determination of user preferences, both at the global and immediate level. The principal technological drivers here are: (1) a more precise recognition and description of consumed content, parsing it by interest tags, brand tags, and mood-related psychological characteristics of various scenes and their progressions, while eschewing existing global metadata in favor of personal content projections; (2) refinement of the user's location context to a granularity of centimeters of physical location, direction of gaze, and motion of extremities; and (3) real-time biometric measurement of the user's state, i.e., current levels of activity, attention, health, body tone, etc., so as to identify biological states and immediate needs, while building offline consumption and activity profiles.

Обновлено 07.03.2014 14:13 Подробнее...
 

Физики едят лириков

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